Websites Built to Be the Pitch
Custom-built, GSAP-driven, engineered for search from the first commit.
Elite Heights builds custom websites for Sydney small businesses and startups that refuse to look like a template — GSAP motion, SEO built in from the first commit.
What You Get
Design
A full visual system before a line of code — typography, layout and motion language mapped to how the page will actually scroll.
Build
Hand-coded in Next.js and GSAP, built line by line for this site.
Ownership
You own the code and the domain outright — no monthly platform-rental lock-in, no forced migration if you ever leave.
Performance
Built against a real budget: Largest Contentful Paint ≤2.5s. Motion never costs you the metric that gets you found.
Process
Discovery
What the site has to do, for who, and what “working” actually means for the business.
Design System
Type, layout, motion and structure locked before build starts.
Build & Ship
Coded, tested, and deployed — the actual site, live and ready to work.
Measure
Real analytics wired in from day one, so you can see exactly what's working.
Proof & Approach
Local Proof
Elite Heights is headquartered in Hurstville and builds for businesses across the St George area and greater Sydney — this site itself, designed and built from the same Hurstville office, is the first proof point.
See the lab — five concept sites, live →Where a Template Stops Being Enough
Webflow and Framer are real tools, not villains — they're the right call for a real share of small-business sites. Custom code earns its place when the site has to do more work than a template can carry.
A template tool is enough when —
- 01
A landing page or brochure site with a fixed, simple structure
- 02
A tight budget or timeline, where “good enough, fast” beats “exactly right, slower”
- 03
No need for custom backend logic, complex integrations, or a from-scratch motion system
Custom code wins when —
- 01
Motion is core to the pitch, engineered into the build itself
- 02
Performance budgets (LCP, CLS) matter more than a page-builder's own overhead lets you tune
- 03
The site needs to be owned outright — no monthly platform fee, no forced migration if the tool changes its pricing
- 04
SEO structure needs to be built directly into the markup itself
If a template genuinely covers what your business needs, we'll say so — that's a shorter, cheaper conversation than the custom build we'd otherwise be having.
Questions We Actually Get
01Should I use Webflow or Framer, or build custom?
Honest answer: if a template tool covers what your site needs to do, use it — that's a shorter, cheaper build. Custom code earns its place when motion, performance budgets or backend logic outgrow what a page builder can do. See the comparison above for the specific line.
02How much does a website from Elite Heights cost?
Every project is scoped individually — there are no published tiers. Tell us what you're building and we'll give you a number and a timeline.